HUGGO, the AI assistant that brings retailers closer to their customers.

Born from the conviction that WhatsApp is the natural channel for local commerce. Built for retailers who want to take back control of their customer relationships — without complexity, without commission.

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Why HUGGO exists.

Local commerce feeds neighborhoods, animates villages, and creates connections. But every year, retailers lose ground to platforms that capture their customers and erode their margins. HUGGO was born from one observation: WhatsApp is already on 95% of French smartphones. Your customers use it 50 times a day. The channel exists — it just needs to become a sales channel. That's what HUGGO does: a personalized AI assistant for every retailer, capable of taking orders, recommending products, and building loyalty. Directly within a WhatsApp conversation. No app to download, no account to create, no commission to pay.

Built on solid foundations.

HUGGO is a subsidiary of Atidgo, a specialist in conversational technology and AI applied to commerce. This lineage gives HUGGO a proven technical infrastructure, a network of technology partners, and a history of €50M in qualified transactional data. HUGGO is the entity fully dedicated to local commerce: Atidgo's technology, focused on the needs of retailers and their customers.

Our technology partners.

GOO

Google Cloud Platform

Cloud infrastructure and artificial intelligence. HUGGO is built on GCP for scalability, reliability, and AI capabilities.

CEN

Centrale Paris / France

Academic partnership for the predictive model (weather + local event crossover).

ACS

ACSEO

Technical integrator. Development partner since the platform's inception.

ORI

Orisha Distribution

ERP synchronization (products, stock, orders). The interface with existing POS systems.

CON

Contodeo

Integrated payment. Multi-method within the WhatsApp conversation.

HUGGO by the numbers.

15M

orders processed since March 2025

€50M

in qualified transactional data (AI data)

CHR distributors deploying HUGGO nationwide

~50

integrations available via HubRise

Six concrete commitments.

Anti-waste

Pre-orders let the retailer produce to demand. Less surplus, less loss, less waste.

Digital inclusion

HUGGO runs on WhatsApp — the most widespread app in France. No learning curve, no account to create. Accessible to elderly people, non-tech-savvy users, and tourists.

Local commerce

Every order through HUGGO goes directly to the retailer. No middleman platform, no commission. Revenue stays local.

Short supply chain

Through HUGGO Collectivity, local producers sell directly to consumers. From field to table, no detour.

Quality of life

Shorter lines for customers. Less operational stress for retailers. Pre-orders smooth activity and reduce rush hours.

Accessibility

Order from home, without traveling, without time constraints. For people with reduced mobility, caregivers, and families far from shops.

Join the retailers transforming their customer relationships.

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