Local commerce, even where there are no shops left.
HUGGO connects local producers and consumers via WhatsApp. No commercial space, no e-commerce site, no infrastructure. Just a message to order.
Contact usLocal authority or producer project — let's talk
Rural France is losing its shops.
400,000+
farms in France
62%
of municipalities have no access to any shop
6 million
French people live more than 7 minutes by car from a food store
10,000
mobile vendor trucks serve the country
Three ways to bring back local commerce.
The producer selling direct.
Your market gardener, your cheesemaker, your beekeeper: they produce nearby, but selling is still complicated. With HUGGO, their customers order via WhatsApp and pick up at the farm or collection point.
The mobile vendor with pre-orders.
The bread truck comes on Tuesday. Customers pre-order on WhatsApp: no waste, no shortages. The vendor prepares exactly what was ordered.
The municipality running a "digital market."
Multiple local producers, one WhatsApp channel. Residents order; a weekly pickup point is organized. The municipality recreates commercial activity — without opening a store.
Why WhatsApp is the right channel for rural areas.
No infrastructure needed.
No commercial space, no e-commerce site, no dedicated payment terminal. A smartphone and WhatsApp are enough.
A channel everyone knows.
95% of smartphones have WhatsApp. Nothing to download, no account to create. Accessible to non-tech-savvy users, elderly people, and passing tourists.
60% digitization in 3 months, among historically non-tech-savvy customers.
Direct producer-to-consumer link.
The producer sells, the consumer buys. No middleman, no commission, no platform. The supply chain is as short as it gets.
Real impact, not intentions.
Anti-waste
Pre-orders let the producer prepare only what's sold. Less waste, less surplus, less unnecessary transport.
Digital inclusion
HUGGO runs on WhatsApp — an app 95% of French people already have. No learning curve, no extra account. Ordering is as simple as texting a friend.
Strengthened local commerce
Every order through HUGGO goes directly to the merchant. No middleman platform, no commission. Revenue stays in the neighborhood, the village, the municipality.
Short supply chain
From producer to consumer, no unnecessary steps. The distance from field to plate is measured in kilometers, not warehouses.
Accessibility
Order without traveling, without queuing, without time constraints. For people with reduced mobility, elderly people, families in remote areas.
Frequently asked questions — Collectivity
The rural population isn't connected.
WhatsApp is installed on 95% of French smartphones. Nothing to download. HUGGO has already digitized 60% of the customer base of merchants whose clients had never ordered online — proof that the digital divide is a perceived barrier, not a real one.
We don't have a tech budget.
No infrastructure needed: no premises, no hardware, no developer. An affordable monthly subscription, no commission on sales. The investment comes down to a smartphone and an internet connection.
Local producers already have their sales channels.
HUGGO complements — it doesn't replace. Pre-orders reduce waste, expand the customer base beyond the weekly market, and enable sales on days the market is closed.
Let's build a local commerce channel together.
Whether you're a producer, local authority, or mobile vendor — let's talk about what HUGGO can do for your area.